How to use Twitter for networking in academia

Within the span of two months, I’ve been asked to give essentially the same talk three times. The topic: how to network on Twitter (and other social media). How did this happen? Well, first a group of Parisian post docs organized a day-long workshop and apparently my tweeting is good enough to warrant inviting me back to my former home. Because I was invited, I took some care to prepare, and I think I did a decent job – decent enough, at least, to get some audience members to tweet about it and putting into practice what I just told them.